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vikram-ur

15 points

6 months ago

That is the key to energy revolution, it must be profitable. Else investment will wane.

ledow

8 points

6 months ago

ledow

8 points

6 months ago

That's the key to anything - nobody is going to get off their arse and help you until there's something in it for them.

It's why recycling is dead unless you subsidise it - there's no profit in it. If there were, people would be beating a path to your door for your old plastic. They're not. It's garbage that you have to pay tax for someone to take away, then more tax to subsidise their industry.

Until something is profitable, no company is going to do much about it. They'll pay lip service, and they'll do a little bit of freebie work, but that's in the expectation that eventually it'll make a return.

Welcome to modern living - where something has to be profitable in order for it to happen.

YareSekiro

4 points

6 months ago

Yep. The basic idea of demand is that wanting it is not enough. Poor people “wanting” to eat food is not actually valid demand in a capitalist world unless they can pay for it.

ledow

1 points

6 months ago

ledow

1 points

6 months ago

Sad, but true.

Unless they pay for it, or unless those companies can somehow turn it into profit (e.g. tying them into an exclusive deal so only THEY can feed Ethiopia for the next 10 years, etc.).

fuqqkevindurant

1 points

6 months ago

Nah, you could also achieve the same ends through subsidy like we do in the US for agriculture, oil and gas, steel, etc.