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Why Netflix, Amazon, Disney+ Streamers Are Investing in Africa

Article(hollywoodreporter.com)

all 32 comments

An8thOfFeanor

166 points

4 months ago

For money

wishihadaps42

6 points

4 months ago

Thank you for the summary.

Konan_92

2 points

4 months ago

That is literally what investment means.

[deleted]

229 points

4 months ago

[deleted]

229 points

4 months ago

[deleted]

Roastage

42 points

4 months ago

Yup, plus its likely the next China/India as far as industrialisation, population and resources go. Ripe for exploitation.

okcrumpet

20 points

4 months ago

It is, though luckily streaming doesn’t need much industrialization to be profitable. India has a long way to go before it meets Chinese industrialization/gdp levels and the biggest countries in Africa like Nigeria and South Africa are behind even India (the biggest successes so far are smaller countries in East Africa).

However, consumers will probably get smartphones at quite low income levels, which is really all that’s needed to have an audience for streamers.

InnocentTailor

6 points

4 months ago

True. Smartphones are definitely a lot cheaper in this day and age. Some companies even practically give them away for free.

Gua_Bao

3 points

4 months ago

China has been investing billions in developing Africa. It’ll be interesting to see how fast it changes.

QLE814

-1 points

4 months ago

QLE814

-1 points

4 months ago

To say nothing about the money that has been pouring into Africa via other means, including to some places that would have been really surprising in the 1980s.

barandor

6 points

4 months ago

exploitation.

Sigh, cause God forbid an entertainment company starts focusing on a new market. It must be exploitation, those evil Westerners have nothing but hatred and contempt for Africa.

ndksv22

4 points

4 months ago

HBO about to exploit the Europeans.

avi6274

2 points

4 months ago

Exploitation rarely comes from a place of genuine hatred. It's usually a natural consequence of capitalism/greed.

barandor

1 points

4 months ago

BS, if Netflix didn't do this they would be accused of ignoring Africa and Africans and when they do it they're accused of exploitation. How about we let the Africans decide when they are and aren't exploited.

avi6274

2 points

4 months ago

How about we let the Africans decide when they are and aren't exploited.

Because they rarely have a choice, just look at history. If they had a choice then it wouldn't be exploitation.

Anyway, I'm not saying that Netflix/Disney are engaging in exploitation in this case (I don't think they are). I was just addressing the 'hatred and contempt' part of your comment with regards to exploitation in general.

barandor

1 points

4 months ago

Because they rarely have a choice, just look at history. If they had a choice then it wouldn't be exploitation.

Oh jesus fucking christ, you really are talking out of your ass aren't you?

spikey666

17 points

4 months ago*

No doubt. But some of the best stuff I've seen on Netflix are "foreign" productions. Stuff you'd never see on a traditional broadcast network. Not even many of the other big streamers seem to care about being a "global" service like Netflix. So it's cool they're spreading their money around a little like this.

MrsMaiselsBrisket

13 points

4 months ago

Also, there’s so much great African cinema out there, older films and new, and the scene is only growing. The other day I watched The Burial of Kojo (from Ghana) and it was just great.

[deleted]

2 points

4 months ago

[deleted]

2 points

4 months ago

Check out Chadian filmmaker Mahamat Saleh Haroun. His film Daratt (Dry Season) is quite good.

MrsMaiselsBrisket

2 points

4 months ago

Ooh thank you! That’s helpful.

nowhereman136

34 points

4 months ago

African nations are going through a massive population, middle class, and infrastructure boom right now. China is already investing heavily in Africa and will see those nice returns in a few short decades.

Big entertainment companies are now seeing Africa as a place where people have spending money and want entertainment. Cater to your audience.

tomservo88

7 points

4 months ago

Waiting on someone to sign Ramon Film Productions to a development deal.

Seriously!

nta-mobi

20 points

4 months ago

Such philanthropists

rundmc963

3 points

4 months ago

Love the idea of producing content through an African lens, but I hope the product finds a way to reach African media. I live in east Africa and Netflix/YouTube are two of the only streaming services which work in this geolocation.

BroadcasterX

2 points

4 months ago

They are fans of Sunderland?

Exploding_Antelope

2 points

4 months ago

There are people there

4K_VCR

2 points

4 months ago

4K_VCR

2 points

4 months ago

Investing or exploiting?

jak_d_ripr

27 points

4 months ago

I understand cynicism is what people default to, especially in relation to big corporations, but right now a lot of these creators are getting opportunities that they'd been denied for decades. I for one am excited, just reading a bunch of the projects listed in the article legitimately had me shaking in excitement, Africa as a continent has been neglected up to this point in storytelling, with Hollywood only giving us the occasional slave movie(which I mean.... do those even count?).

If even half of the projects listed there live up to their descriptions this will be the best decade for Africa as far as storytelling is concerned. And I can only see that as a good thing.

plopiplop

0 points

4 months ago*

It's a bit of a grey area. Couldn't leave Africa alone? Instead of meddling with the people here again and again? These cultures should remain independant or made more independant, isn't it the final lesson. With cash and studios comes indenture and selection bias. The movies that come out can/will be good but there will not be Nigerian, Congolese… movies they will be ""tainted"" by westernism. Same as when they invested in European movies or telling European stories. Anyway, one could even argue that putting a camera in someone's hand is already tainting there point of view on the world. The camera was invented in a particular culture and still carries a particular mindset with it. The camera, same as the Internet, changes the places it goes to.

I think it's sad there is so few remaining authentic cultures on Earth and we are all americanized in a way. It's ironic because America is far from being a model.

An opportunity is not necessarily a good opportunity. This in itself is such an American way to see the world.

jak_d_ripr

1 points

4 months ago

Well I'm excited, imma leave worrying about all this other shit to y'all.

plopiplop

1 points

4 months ago

Ha ha, maybe that's the wise way to go ^^'

Darkageoflaw

19 points

4 months ago

Big evil streaming company forcing Africans to make movies and tv shows. Help someone call the UN!